The 7 Steps to Negotiating PPO Fees


Ben Tuinei
President of Veritas ental Resources

Mr. Tuinei began his dental career in 2007 while working for 10 location group practices in Phoenix, Arizona, managing all insurance-related functions.  During his first few months, he created systems and operating protocols and restructured a 12-person billing department that improved collections from a  low 65% to 98%.  At the same time, Mr. Tuinei learned how to effectively negotiate with 3rd party payors, which boosted annual insurance-related revenue of nearly 1 million dollars for a team of only 10 general dentists. Mr. Tuinei’s early experience in negotiating with 3rd party payors caught the attention of other large group practices and hundreds of solo dental practitioners in Arizona, Utah, Nevada, Idaho, and Colorado.  Consequently, he unintentionally discovered an under-served section of the dental industry: 3rd party payor negotiating (aka insurance fee negotiating).  Mr. Tuinei opened Optimum Dental Solutions in September 2009 and rebranded to Veritas Dental Resources in 2015.

To date, Mr. Tuinei has worked with over 7000 dentists influencing over 3 billion dollars of newly negotiated revenue for his clients. Mr. Tuinei currently serves as the President of Veritas Dental Solutions and is a key advisor to various State Dental Associations, CPA firms, and coaching/consulting firms in dentistry.

Mr. Tuinei is going on his 24th year as a professional public speaker.

He currently serves as the President of Veritas Dental Resources. He sits on the Board of Directors for The Dental Business School, Business Ownership Mentoring of America, and The Dental Leadership Academy. He is a co-host of The Navigating Dental Insurance Podcast.

Mr. Tuinei has been recognized by several state Dental Associations and various dental study clubs as “The Authority” on PPO strategies and PPO fee Negotiating.  Please see his most recent article in Dental Economics about how to police unethical and illegal insurance practices. 

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